Showcase

The Brief
Toyota provides the best ownership experience In the UK, excellent customer service, revered levels of reliability and the highest standards of build quality. TodayTomorrow brings this proposition to life, supporting new model launches, encouraging test-drive and brochure requests and creating renewals for the Club Toyota scheme.

The Challenge
Toyota's customer base is as wide and varied as its model range. The challenge is to produce a magazine that engages this diverse audience in a way that builds on their post-purchase relationship and delivers profitable outcomes.

Editorial Response
Each Issue, Toyota models are showcased through demanding drives - demonstrating superior quality and reliability - and stimulating and engaging content about the world of Toyota and Toyota ownership. In doing so we enhance and promote customers' perception of the Toyota experience, and direct attention toward the brand's key attribute - happy owners of high-quality cars.

Results
The APA Advantage Study showed significant increase in repurchase consideration against controls and the sector average. TodayTomorrow also scored highly on brand image, emotional engagement and advocacy. Winner 2007 APA Award for Most Effective Automotive Title