Showcase

The Brief
The publishing agency was asked to produce a printed, company-wide publication and accompanying microslte that would engage employees in Siemens' key topics, celebrate innovation and employee achievement, and develop a one-company culture.

The Challenge
Many businesses within Siemens worked independently of each other and were often unaware of others' services and remit. The challenge was to develop a commumcation that helped employees embrace a single Siemens culture and developed cross-seiling opportunities. The audience is diverse and the channels must fight for their attention amid a number of local and global communications.

Editorial Response
The publisher responded by creating a stylish magazine and microsite that celebrate the business' advances. The agency's approach to innovation isn't discussed purely in terms of technology, it's brought to life by showing context. The magazine and microsite work in harmony to engage and inform employees. Being quarterly, the magazine has forward-looking, in-depth content, covering global themes and topics that hold longer­ term interest, while the microsite is updated with immediate information in punchy, interactive formats.

Results
There are plans for formal research In late 2008, however both channels have been extremely well received by employees.