Showcase

The Brief
To create a publication that would make owners and prospective owners feel part of an exclusive club by giving them an unrivalled insight into Maserati's world of cars, luxury and design.

The Challenge
To evoke the brand values of quality, innovation, craftsmanship and exclusivity whilst adhering to a tight budget.

Editorial Response
Il Tr1dente showcases the cars in stimulating features reflecting the entire Maserati lifestyle, embracing the arts, design, fashion, travel and luxury products. The global magazine in English and Italian includes innovative content from leading writers and photographers around the world.

Results
The inaugural issue of Il Tridente has been a phenomenal success in engaging with discerning Maserati owners. A tracking study showed that 83 per cent of readers rated the magazine as excellent/very good/good, supported by the hundreds of emails received by the Chairman praising the magazine: "Il Tridente emphasises the passion for Maserati" (Italy); "It's absolutely one of the best magazines on sports, style and technology..." (USA); "It's almost as enjoyable as my Quattroporte GT" (UK); "This was truly a showcase issue!" (Hong Kong).