Events
APA Awards 2009
Recognising effectiveness in a creative environment
The APA would like to announce details of its awards event for 2009. The APA Effectiveness and APA Creativity awards are to be combined to become one annual ceremony. The new ‘APA Awards 2009' will be one of the most important and influential events within the customer publishing industry. Recognizing both the effective and creative nature of publications and digital solutions by agencies.
The lavish black tie ceremony will be held at Old Billingsgate Market, London on Wednesday 25th November. Showcasing every single aspect of what APA agencies and producers of editorial content are capable of producing.
For the first time the awards are now going to be opened up to non APA members, which would be any company working to produce content on behalf of a brand.
For details on entering please visit www.IloveEd.co.uk.
The judging
The judging will take place over 2 rounds using a weighted score card system. Each category entry will gain points based on the effectiveness, creativity and brand synergy of their entry. Detailed qualifying criteria will be clearly given for each category.
The panel of judges will be made up of high profile figures from the publishing industry, along with representatives from marketing and planning agencies, potential clients and marketing directors.
The new categories
The awards will officially be launched at the end of April with the addition of some exciting new categories, including three categories devoted to excellence in digital communication. The deadline for all award entries will be early Sepetmber, so there is plenty of time to enter. As a taster to get your creative minds thinking here are the new categories:
Awards categories
Best automotive title
Best finance title
Best travel & leisure title
Best membership title (not-for-profit, charities and associations)
Best public sector/government title
Best internal communication
Best business-to-business title
Best consumer publication (retail)
Best consumer publication (non-retail)
Best consumer publication (membership)
Best international publication
Launch of the year
Best use of typography*
Best use of photography*
Best use of illustration*
Best brochure
Best catalogue
Best annual report
Specialist communication
Best digital solution of the year (B2B/internal)
Best use of video
Best digital solution of the year (consumer)
Best digital solution of the year (charity/not for profit/public sector)
Editor of the year
Best integrated marketing solution of the year
Grand Prix (overall winner)
