Introduction

 

APA Digital supports the membership's digital growth and expertise. APA member agencies represent the cream of digital content talent, and have been active in the online space for over ten years. APA agencies work with blue chip brands to create meaningful and valuable customer relationships through digital content across a range of platforms and technical solutions - from ecommerce to podcasts, iPhone apps to social networking spaces.

Events

 

Digital Breakfasts
The APA Digital Breakfasts are a monthly opportunity for members, clients and non-members to gain a unique insight into the online world. With top names from high-profile digital media companies such as Channel 4, Google, Microsoft, Hitwise, and Video Jug, each Breakfast presentation gives the 50-plus attendees vital guidance in best practice and innovation in the digital arena.

Recent Digital Breakfast topics have been:

• Marketing in a downturn - a digital perspective presented by Max Macintosh, Agency Relationship Manager (Google)
• The impact of Web 2.0 on the commercial publishing sector - brand content vs. consumer generated content presented by Robin Goad, Director of Research (Hitwise UK)
• 3 Screens - digital video content study presented by Alex Marks, Head of UK Market Propositions (Microsoft Advertising)
• Customer engagement strategies for digital publishers presented by Richard Sedley, Director of Customer Engagement (cScape)

To view details of the next digital breakfast >> Click here

International Customer Publishing Awards

The International Customer Publishing Awards are the pinnacle of achievement for every one of the thousands of content agencies across the world.

The new awards will showcase effective and creative editorial content for brands, further cementing APA reputation as being the first port of call for organisations looking to engage their customers through branded editorial content, irrespective of channel.

The Awards now also include dedicated digital categories recognising the significant rise of digital activity within the industry. This decision has been made following an industry audit by APA earlier this year that revealed over 15 per cent of the work produced by customer publishers in UK is now online. New categories include:

• Best digital solution of the year (B2B/internal)
• Best digital communication of the year (consumer)
• Best digital solution of the year (charities/not for profit/public sector)
• Best use of video

The next awards will be taking place on Weds 23^th November 2011 to be held at the historic Old Billingsgate Market, with a black tie lavish evening event to celebrate the creatively talent in the industry.

For more information contact about entry to the awards or if you would like to sponsor a category, please contact Phil Batten on 0207 4007506. Or visit the awards website Iloveed.co.uk »

 

Research

APA Digital Effectiveness Project 2012
The APA is to commission an ‘industry first' piece of research to demonstrate the Effectiveness of Online Branded Content. The primary objective of this research is to qualify and also quantify the true value of digital branded content.

The research findings will help to consolidate APA members as experts in digital branded content.

If you would like to find out more, or if you are an APA member and would like take part in the project, please contact Amanda Burrell or call 0207 400 7542.

APA@ - The APA Digital Audit
APA@ is a research-based project that gives an overview of  the digital customer publishing industry , establishing and measuring the digital activities of APA members to support their digital offering.

Commissioned in 2007, the APA Digital Audit provides an in-depth measurement of the role of digital within the customer publishing industry. An independent digital research agency conducted a digital audit of all members assessing their online credentials, the results of which proved that APA members are leaders in editorialised content.

To download the executive summary of the APA Digital Audit click here ».

Digital Showcase

The APA website showcases some of the amazingly creative and effective client communications that our members provide for blue chip clients across the world. Below are just some of the innovative examples of their digital work:

Virgin's Electric! online magazine  - Redwood 
Audi's online magazine - Northstar
Channel4.com - Zone
LifeScan for Johnson and Johnson - Story Worldwide

Click here » to view all case studies both online and offline

 

Have Your Say

Digital Committee
The APA Digital Committee meets bi-monthly and drives the agenda for the industry in terms of digital innovation and growth for our members. For more information contact Amanda Burrell.

 

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APA Digital Contacts

Amanda Burell (AJ) Digital, Research and Event Manager
Tel: 0207 400 7542 Email: amanda.burrell@apa.co.uk

To view all of the APA team click here »