The APA now offers a unique step-by-step support programme to launching an editorialised marketing solution be it, a customer magazine, or a digital content: from initial qualifying questions, advice on putting together a brief, running the full pitch, and suggestions on choosing appropriate agencies.

With over 120 brands launching magazines and websites through APA member agencies in the last 12 months, customer publishing is now a significant part of any company's exisiting and future marketing strategy. But like any emerging sector, a certain amount of independent advice and guidance is required to make sure you get the most out of the medium. So we have introduced APA ASK, a completely free consultancy service available to all potential new business clients.

Unlike other new business services, APA ASK helps potential clients draw up a pitch list by giving unbiased information and advice on its member publishing agencies. These impartial recommendations are based on the APA’s understanding of the client’s needs, as well as its knowledge of the customer publishing industry and experience of the member agencies.

With over half a century of customer publishing experience between us, we know the skills, capabilities and cultures of all our member companies, as well as the most efficient and effective ways to publish all forms of content. We also have the research to back up every stunning fact and figure on the effectiveness of the medium.

Armed with this expertise and knowledge, we are perfectly placed to guide you and your company through the entire pitch process, from initial consultation to final launch, advising and helping you select the best publishing solution and the ideal agency to make that solution work. Throughout the process, we will be on hand to review your budget, focus your objectives and facilitate agency meetings, providing an impartial and confidential partner every step of the way.

Clients who have invested in a customer magazine for their brand through the APA ASK service include Sony, RBS, Audi, Shell and Bang & Olufsen, amongst many other leading brands.

APA ASK exists to represent member agencies, in talking to potential clients still unaware of the persuasive power of editorial content and what it can do for your brand. For more information on APA ASK or to set up an initial meeting, please contact Julia Hutchison on 020 7400 7516 or view the online brochure here. All client information is held in the strictest confidence.