APA Services
APA Services
APA ASK | Promoting customer publishing
APA ASK helps potential clients draw up a pitch list by giving unbiased information and advice on its member publishing agencies. These impartial recommendations are based on the APA’s understanding of the client’s needs, as well as its knowledge of the customer publishing industry and knowledge of the member agencies.
APA INSIGHT | Researching customer publishing
APA Insight offers research advice including information on reader surveys, exploratory qualitative research, desk research, as well as advice on briefing a research supplier. It also provides access to affordable research through rostered research agencies at a discounted rate.
APA EVENTS | Celebrating customer publishing
Every year, the APA organise a huge number of regular events, seminars and forums designed to educate, inform and celebrate, all with the single aim of showcasing the industry and giving more business power to our members.
APA DIGITAL | Expanding Customer Publishing
APA Digital supports the membership's digital growth and expertise. APA member agencies represent the cream of digital content talent, and have been active in the online space for over ten years. APA agencies work with blue chip brands to create meaningful and valuable customer relationships through digital content across a range of platforms and technical solutions - from ecommerce to podcasts, iPhone apps to social networking spaces.
APA Planners | Accessing customer publishing
The Communication Planner’s Guide to Customer Publishing. The new APAPlanners.co.uk website has been specially designed to help you understand the medium of customer publishing, and to access any information you need to make planning decisions.
APA GREEN | Caring with customer publishing
APA Green is a brand new member service designed to drive best practice throughout the industry on vital environmental issues. There is an APA Green Committee that meets regularly to discuss the latest developments in all areas of the publishing industry .
APA WORLD | Globalising customer publishing
APA World is our international consultancy service, which promotes the UK as the global leader in customer publishing. As part of this service, we are extending The Advantage Study to take in South Africa, India, USA and Germany.
