APA News

International Customer Publishing Awards: Deadline fast approaching - Mon 6 Sept, 5 top tips for awards success

Fri, 13 Aug 2010 03:41:08 -0700

Deadline for entries: Monday 6 September 2010

The clock is ticking and the deadline for entries for the International Customer Publishing Awards 2010 is fast approaching. So if you haven't already sent off your entries, you'd better get your skates on. To give you a helping hand, here are our Top Five Tips for Award success:

Early Birds have almost flown - International Content Summit 2010

Fri, 30 Jul 2010 04:11:52 -0700

There are only a limited number of Early Bird tickets left, don't miss out, once they're gone they're gone!!

The International Content Summit, to be held 24^th November 2010. The summit, entitled ‘The Power and Future of Content', will be the world's leading conference on branded editorial content.

Tesco recruits FuturePlus for new technology website

Fri, 27 Aug 2010 02:34:57 -0700

Tesco Tech Support site helps promote growing in-store service

Habitat readies marketing push

Fri, 27 Aug 2010 02:02:07 -0700

Habitat is preparing to launch a customer magazine as part of a major marketing push in the run-up to Christmas.

The week in branded content - Asda adds recipes and TV, Net-A-Porters iPad app reviewed and Time names the best 50 websites of 2010

Fri, 27 Aug 2010 01:37:49 -0700

This week in branded content - new online content from Asda, the case for customer publishing and more.

US companies spending more on content marketing

Tue, 24 Aug 2010 01:52:34 -0700

Over 50% of US B2B companies will increase their spend on content marketing in 2011.

That's the result of a survey undertaken by high profile marketing blog Junta 24 in collaboration with MarketingProfs, The Business Marketing Association and American Business Media.

Asda extends web content to include recipes and TV listings

Mon, 23 Aug 2010 02:40:26 -0700

Asda has ramped up its web content, including a recipes site and TV listings, in order to increase dwell time across its online properties.

APA Digital Breakfast: The evolution of mobile content - book today! - Tues 7th Sept

Fri, 20 Aug 2010 07:12:48 -0700

The APA Digital Breakfast is back after a summer break on Tue 07 Sept. The breakfast will be discussing ‘The evolution of mobile content' - where it all started, where we are now, where we see it going in the future to app or not to app - understanding relevance and need of applications.

M&S launches online TV show

Fri, 20 Aug 2010 04:26:33 -0700

Marks and Spencer is launching an online TV fashion show hosted by Myleene Klass.

M&S aims to use online video content to help boost e-commerce sales, by developing a more "personal relationship" with customers and focusing on its "core values of trust, innovation, value, service and quality".

Customer publishers take on the digital realm

Fri, 20 Aug 2010 04:08:29 -0700

Customer magazines did extremely well, again, in the recent ABCs. APA COO Julia Hutchison talks to InPublishing about the industries achievements in print, but notes that the real progress and innovation is now taking place in the digital arena.

This week in branded content - magazine innovation and the best branded Facebook pages

Fri, 20 Aug 2010 02:27:37 -0700

Honda's magazine that dealers can customise, Tesco expands its magazine range and are blogs dead?

Tesco to launch new consumer magazine

Fri, 20 Aug 2010 02:16:16 -0700

Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October.

Director of RBI's data division to speak at AOP Forum

Thu, 19 Aug 2010 07:22:55 -0700

Zina Manda, Director of Mardev-DM2, Reed Business Information's data division, will feature at AOP's Driving Revenue through Data event on 8 September.

Zina joins speakers Heidi Thompson, Associate Partner at CACI, comScore's Director of Marketing Solutions Mike Shaw and John Barnes, Digital Strategy Director at Incisive Media. The event will be chaired by Ian Eckert, Project Director, Abacus e-Media

Honda pilots a customised dealer magazine with River

Thu, 19 Aug 2010 07:02:15 -0700

River is working with Honda to pilot an innovative customised magazine for Honda dealerships. The 20-page magazine aims to introduce lifestyle content into dealerships to showcase the breadth of the Honda brand and its philosophy, whilst retaining the perception of a personalised communication from the dealer to their customers.

Facebook Places takes on Foursquare

Thu, 19 Aug 2010 02:33:49 -0700

There has been a lot of discussion recently, both online and in the mainstream press, about location based services for mobile phones (like Gowalla and Foursquare) and how brands can use them. These apps enable users to check into venues (like cafes and bars) and let the friends in their groups know where they are. As more and more brands have begun using Foursquare, in particular, users have been offered freebies and coupons for checking into certain venues on a regular basis.

Should customer publishers be tracking brands online?

Wed, 18 Aug 2010 08:29:04 -0700

What are people saying about brands you work for on Twitter, Facebook and blogs? Should you be concerned? Do you need to respond? Is there any point in tracking those conversations at all?

APA Digital Training Workshop: Mobile Content Tues 21st Sept - Book Today!

Wed, 18 Aug 2010 04:16:19 -0700

According to Gartner, by 2013 there will be more internet-enabled mobile devices than computers in the world, and the demand for mobile web browsing among consumers is drastically increasing. But how can publishers make the most of the opportunities provided by the explosion in mobile usage?

The APA Digital Workshop on Tues 21 Sept, will be discussing ‘Mobile Content', it will help you to make informed decisions on how to optimise content for mobile devices in order to increase your clients' reach and engagement.

APA Poll Reveals Marketing Professionals Believe the Future is Content

Fri, 13 Aug 2010 08:03:36 -0700

The APA has released the findings of a recent survey into the marketing industry's view of the future of advertising, which has shown that an overwhelming number (49%) of respondents believe that the industry is moving into a post-advertising era.

APA Digital Breakfast: The evolution of mobile content - Tue 7th Sept

Fri, 13 Aug 2010 07:55:07 -0700

The APA Digital Breakfast is back after a summer break on Tue 07 Sept.

The breakfast will be discussing ‘the evolution of mobile content' - where it all started, where we are now, where we see it going in the future App or not to app - understanding relevance and need of applications.

APA launch new client focused e-newsletter

Fri, 13 Aug 2010 03:10:40 -0700

Last week saw the launch of the new APA email newsletter sent to 3,000 clients, media planners and any non-member who has signed up to receive the latest news from the APA.

The week in branded content: more innovation from customer publishers, iPad apps on the agenda and the return (!?) of print.

Fri, 13 Aug 2010 03:03:47 -0700

This week in branded content - innovative work from customer publishers and will next year be all about the iPad or print?

ABCs: Tesco swells customer magazines circulation

Fri, 13 Aug 2010 01:59:02 -0700

Customer magazines have extended their grip on the top 10 magazines by circulation with the debut of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs.

Read in full on Brand Republic >>

ABCs: Branded content agencies take the lead in developing integrated campaigns

Thu, 12 Aug 2010 09:30:44 -0700

Much of the news about ABCs focused on how customer publishing companies are delivering huge circulation print titles. However that shouldn't mask the fact that the very same companies are producing some high quality innovative work in the digital arena too.

ABCs: Full ABC Jan to June 2010 results

Thu, 12 Aug 2010 09:21:32 -0700

To see the full ABC results click here >>

ABCs: ABC figures support the rise and rise of branded content

Thu, 12 Aug 2010 07:37:19 -0700

Customer publishing has once again fared well in the most recent ABC figures, released today with 12 customer magazines in the top 20 and eight in the top ten magazines by circulation. The industry now represents over half (53%) of the total circulation of these top 100, which reflects the vital role print still plays in engaging consumers through branded content.

Branded content central to media growth

Thu, 12 Aug 2010 02:49:14 -0700

Spending on media and communications is likely to outpace economic growth in the next four years. That's the conclusion of a new study by Veronis Suhler Stevenson who suggest that average annual growth for the media and communications industry between 2009 and 2014 will be around 6.1%.

Wyndeham is awarded Fogra Certification for Colour Management

Tue, 10 Aug 2010 08:41:22 -0700

Wyndeham Group announces that it has been awarded the Fogra - Process Standard Offset (PS0) certification for colour management. Wyndeham is the first heat-set web offset printer in the UK to achieve Fogra certification, which is in conformance with the international standardization series ISO 12647.

Nearly half of brands say that social media is a focus for spending

Mon, 09 Aug 2010 09:11:41 -0700

The terms ‘social media' and mobile are becoming increasingly standard in the marketing mix, according to a report from The Pearlfinders Index.

Institution of Mechanical Engineers and Caspian sign major publishing deal

Mon, 09 Aug 2010 04:24:03 -0700

With effect from August 2, 2010, the Institution of Mechanical Engineers (IMechE) is outsourcing the magazine and web publishing activities of its publishing subsidiary, Professional Engineering Publishing (PEP), to Caspian Publishing.

Save the date: Digital Breakfast Tue 7 Sept Mobile Content strategies

Fri, 06 Aug 2010 04:06:53 -0700

At our next digital breakfast is taking place on Tues 7 Sept, at the IAB. We will be discussing Mobile content. More details to follow next week, but have already confirmed AgencyMobile's - James Pimentel-Pinto, who will be discussing mobile content strategies and the do's and don'ts of mobile content, together with a client case study.

To guarantee your place at our breakfast on Mobile, simply click here >>