APA News

ID Media launches Peace Camp website with Artichoke

Mon, 21 May 2012 07:16:35 -0700

ID Media has launched the Peace Camp website, peacecamp2012.com, in association with the Artichoke Trust. ID Media was recently acquired by August Media, the award-winning branded communications agency.

New case study - Social Work Matters for the College of Social Work by CPL

Mon, 21 May 2012 06:40:51 -0700

CPL were tasked with creating a monthly digital magazine for members of the newly created College of Social Work, with the first issue to be published to coincide with the College's launch in January 2012.

APA Digital Breakfast: Designing for the user experience - Tues 12 June - book today

Mon, 21 May 2012 06:24:26 -0700

We are now taking booking for June's digital breakfast on Tues 12 June, which will be discussing best practice for desiging for user experience.

As Apple founder Steve Jobs once said, digital design isn't just about how something looks, it's about how it works. Savvy digital publishers know that good user-centred design means the difference between success and failure online.

Real Food Meal Planner nominated for an NMA Effectiveness Award

Mon, 21 May 2012 03:49:10 -0700

The Tesco Real Food Meal Planner has been shortlisted in the Consumer Products and Services category of the 2012 NMA Awards, a major event in the digital industry calendar. We're delighted for our in-house digital partners Reactive to receive recognition. The competition in this category is tough and the nomination is testament to all the hard work that Tesco, Reactive and Cedar have put in to developing and launching the Meal Planner.

FIPP appoints new marketing and membership services manager

Mon, 21 May 2012 03:33:57 -0700

FIPP has appointed Cobus Heyl to the key position of marketing and membership services manager. He will join the organisation on 6 June 2012.

Week in content marketing: 18 May 2012

Fri, 18 May 2012 06:42:41 -0700

This week sees Wardour turn bookish for Brewin Dolphin, Argos teams up with Summersault for Multichannel Media Centre, Cedar's Do Not Disturb gets shortlisted for award, River Group turns 18, Intel launches employee curated digital magazine and Facebook shares some insights.

Monthly Research Presentation May: Trust

Fri, 18 May 2012 06:39:22 -0700

As part of our ongoing research, this month we're exploring the issue of trust. Trust is a vital element to enhance readers and users and a core element of engagement. We've taken global research from Nielsen that demonstrates how content marketing delivers trust and relevance to a far greater extent than traditional communication.

August Media launches Butlins new Music Weekends magazine

Fri, 18 May 2012 04:17:57 -0700

August Media has launched a new look for Butlins Music Weekends magazine. Featuring Britain's ‘Queen of Soul' Beverley Knight on the cover, the new magazine has a clean, sleek design with features including ‘must-pack fashion' and an interview with Altered Images frontwoman Clare Grogan.

Sainsbury's magazine editor Helena Lang appointed restaurant critic for Director magazine

Thu, 17 May 2012 08:47:19 -0700

Helena Lang, editor of Britain's favourite food title, Sainsbury's magazine, has started a brand new restaurant column for the Institute of Directors (IoD) Director magazine.

INTRODUCING THE BRAVES - The new benchmark standard in Brand Video

Thu, 17 May 2012 06:32:33 -0700

The Brand Video Awards - The BRAVES - is a unique awards programme and event that identify and celebrate the best work in the brand video universe, from technical innovation to marketing strategy and creative endeavour.

Created by C Squared, the company behind the Festival of Media, M&M magazine and Cream, The BRAVES will give all participants a powerful voice within the global marketing community and will share the best strategic, creative and technical innovation in video today.

Argos teams up with Summersault to launch its Multichannel Media Centre

Wed, 16 May 2012 08:11:45 -0700

Argos, one of the UK's leading retailers, has launched the Argos Multi-Media Centre (AMMC).

The retailer is partnering with strategy and communications agency Summersault, who are running Argos MMC, selling advertising opportunities to partners and key brands across a variety of media channels including catalogue, website and email marketing programs.

Wardour creates luxury book as part of Brewin Dolphin's 250th anniversary celebrations

Wed, 16 May 2012 03:20:49 -0700

Wardour, the award-winning content marketing agency, has today published Brewin Dolphin's 250th anniversary book - a piece of work signalling the official launch of a number of events and sponsorships around the country to mark this important year for one of the UK's largest independent private client investment managers. The book will be available to clients and distributed to all staff.

New corporate website for The River Group

Wed, 16 May 2012 02:18:07 -0700

Further to their birthday yesterday River is delighted to announce the redesign and re-launch of their corporate website.

Read Immediate Media's case study on their multi-channel content for Cineworld

Tue, 15 May 2012 08:31:40 -0700

The objectives for the Cineworld portfolio of magazines and online content was simple: to position Cineworld not only as an authority on film but also as the cinema chain that shows the most diverse range of films - and to increase the number of film tickets sold.

PMA's offers w/c 14th May

Tue, 15 May 2012 01:46:01 -0700

Book a listed training course before 1pm on Thursday, 17^th May to take advantage of the offers.

The award winning Cedar title, Best Western's Do Not Disturb, shortlisted for travel award

Mon, 14 May 2012 08:36:12 -0700

We're delighted that a feature in Do Not Disturb, the title published for Best Western, by Cedar, has been shortlisted in the Travel Article of the Year category at the 2012 VisitEngland Awards for Excellence.

Content Marketing Agency River celebrates 18 years in business

Mon, 14 May 2012 08:15:04 -0700

Monday 14 May marks the 18^th anniversary of the launch of Content Marketing Agency River. Founded in 1994 by owners Dr Nicola Murphy and Jane Wynn, River produces magazines, digital magazines, websites, email marketing, video and social media strategies, as well as undertaking content and marketing consultancy for a wide range of clients including Weight Watchers across eight international territories, The Co-operative Food, The Co-operative Group, Superdrug, Honda and Holland & Barrett to name but a few.

August Media launches City&Guilds' digital Corporate Responsibility Report 2012

Mon, 14 May 2012 02:49:25 -0700

August Media has launched City & Guilds' digital Corporate Responsibility Report 2012, cr-cityandguilds.com. This was the first collaborative project between August Media and their newly acquired digital agency ID Media. The bespoke microsite is compatible with mobile devices and tablets, and contains a variety of video content.

Week in content marketing: 11 May 2012

Fri, 11 May 2012 08:46:54 -0700

This week sees enRoute become the world's best in-flight magazine; Seven and John Brown win IoIC Awards; Redwood reshuffles management board; and branded social content influences 78% of consumers.

An excellent award for John Brown's @home

Fri, 11 May 2012 03:18:34 -0700

@home, the internal communications magazine for Homebase published by John Brown, has received an Award of Excellence and has been shortlisted for Class winner: Best use of Print - News magazine more than four issues a year in the IOIC (Institute of Internal Communication) 2012 Awards.

Redwood reshapes Board to drive future growth

Fri, 11 May 2012 02:44:05 -0700

Leading strategic content agency Redwood has announced key changes to its management board to drive future growth and reflect the changing shape of its business. Four of its senior members: Sara Cremer, Nicki Hill, Paul Kurzeja and Clare Hersey have been promoted, and a new digital services team has been established to strengthen online strategy.

enRoute named world's best inflight magazine by CNN

Thu, 10 May 2012 02:51:03 -0700

enRoute, Air Canada's award-winning in-flight magazine, can put another feather in its proverbial cap: world's best in-flight. The good folk at CNNgo surveyed the world's best in-flight magazines and said enRoute is "basically what an in-flight should (and could) be."

Creating editorial content for editorial brands

Wed, 09 May 2012 08:03:38 -0700

Posted by: Paul Keers

Can there be any greater affirmation of the skills of editorial agencies than to be commissioned by an editorial brand?

Cross-device platform publishing doesn't exist. Not yet anyway.

Wed, 09 May 2012 06:46:32 -0700

Posted by: Dominic Duffy, FMG

Having recently been commissioned to carry out a study of the digital publishing platforms¹ currently available, one aspect has become abundantly clear: everyone is chasing the dream.

Free Legal Seminar on Cookies and the EU e-Privacy Directive

Wed, 09 May 2012 06:39:55 -0700

Tues 22May l Lewis Silkin, 5 Chancery Lane l Free

Working with APA's legal partner Lewis Silkin, this event will help APA members gain an understanding into how the UK's implementation of the EU e-Privacy Directive will effective their digital business. The Privacy and Electronic Communications Regulations 2011 - dubbed the ‘cookie law' - are due to be enforced from 26^th May 2012 following a year grace period, and will affect anyone who operates a website which is accessible in the UK.

Head of Digital and Content at River speaks at 'She Says' event

Wed, 09 May 2012 06:31:25 -0700

Natasha Jackson, River's Head of Digital and Content spoke at the She Says event ‘Women in Digital - The unsung heroes' last Thursday, 3^rd May.

New and existing clients benefit from CPL video service

Wed, 09 May 2012 06:10:53 -0700

CPL's new video production service - complementing the other types of content it provides on behalf of clients - is gathering momentum and further improving the digital magazines, websites, apps and e-newsletters it produces on behalf of clients.

A Day in the Life of...

Wed, 09 May 2012 04:58:20 -0700

Natasha Jackson - Head of Digital and Content, The River Group

Tuesday, 8^th May 2012

8.30
I arrive at The River Group HQ in Covent Garden. I'm not going to lie, I like to start and end work later however I have arranged to meet my esteemed colleague (Business Development Director, Adrian) to prep for a pitch meeting. This particular pitch is very community focused, so has included a social media strategy from moi.

Cedar shortlisted in Content Marketing category of Marketing Society Awards

Tue, 08 May 2012 04:45:05 -0700

Tesco Real Food has been shortlisted in the Content Marketing category of the 2012 Marketing Society awards, the key event in the marketing industry calendar. Cedar, the global creative and commercial content agency are delighted to receive recognition; the competition in this category is tough, making Real Food's nomination a particular achievement.

Content marketing industry shines despite grey April

Fri, 04 May 2012 06:21:40 -0700

April was a fruitful month for the content marketing industry: The APA welcomed new members, Cuco Communications and Progressive Customer Publishing; Cedar Communications started the High Life in South Africa and Axon Publishing switched to luxury living with ACHICA; and River Group looked closer at The Myth of the Ageless Society.