Research
In order to help showcase the effectiveness of customer magazines and branded content, we have created the APA Insight area to help you communicate key arguments to your clients. The APA Insight area is for APA members only, and consists of six separate area’s:
Advantage Planning Tool
The APA advantage planning tool enables APA members to configure data from over 24,000 interviews collected from 2006 to 2010 from the ongoing APA Advantage study. The study covers a wide range of issues relating to readership, engagement and the overall impact of a magazine upon a brand. These measures can be cut in a number of ways including via demographic and category.
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The APA advantage planning tool enables APA members to configure data from over 24,000 interviews collected from 2006 to 2010 from the ongoing APA Advantage study. The study covers a wide range of issues relating to readership, engagement and the overall impact of a magazine upon a brand. These measures can be cut in a number of ways including via demographic and category.
Read More »
Demographic Presentations
Research presentations on a wide range of demographics, that demonstrate the effectiveness of reaching a specific audience (e.g. 16-34 Adults, Women 35+, ABC1 Adults, etc). We’ve taken data from a number of sources such as the APA Advantage Study, ABC, TGI and NRS. The presentations are ideal for use on client pitch work.
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Research presentations on a wide range of demographics, that demonstrate the effectiveness of reaching a specific audience (e.g. 16-34 Adults, Women 35+, ABC1 Adults, etc). We’ve taken data from a number of sources such as the APA Advantage Study, ABC, TGI and NRS. The presentations are ideal for use on client pitch work.
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Sector Presentations
Research presentations focusing on sectors. All sectors (e.g. automotive, B2B, retail, etc) are using branded content to connect more closely with their consumers. The presentations show relevant research that demonstrates how brands have effectively utilised content to reach their target audience sector .
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Research presentations focusing on sectors. All sectors (e.g. automotive, B2B, retail, etc) are using branded content to connect more closely with their consumers. The presentations show relevant research that demonstrates how brands have effectively utilised content to reach their target audience sector .
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Industry Research Reports
If you’re looking for specific industry research pieces, be it currency data or individual insight studies, look no further. We’ve included slides covering ABC and NRS data, as well as bespoke research conducted by the likes of the DMA, Royal Mail, and Mintel.
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If you’re looking for specific industry research pieces, be it currency data or individual insight studies, look no further. We’ve included slides covering ABC and NRS data, as well as bespoke research conducted by the likes of the DMA, Royal Mail, and Mintel.
Read More »
APA Research Reports
Need data about the Customer Publishing industry? Look no further. This section includes research from APA Mintel industry report, You Gov, Advantage studies and APA Digital Audit 2008, and APA white papers, including free downloadable executive summaries.
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Need data about the Customer Publishing industry? Look no further. This section includes research from APA Mintel industry report, You Gov, Advantage studies and APA Digital Audit 2008, and APA white papers, including free downloadable executive summaries.
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Apa Monthly Research Presentations
Each month the APA produces presentations for APA members on current research topics, such as apps, social media, branded communication, and coupon usage. View all the presentations topics by logging in.
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Each month the APA produces presentations for APA members on current research topics, such as apps, social media, branded communication, and coupon usage. View all the presentations topics by logging in.
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Research News
Our latest news section contains a number of recent research articles of relevance to our members. A fresh presentation is added each month relating recent news to branded content using the wide range of research we have here at the APA.Read More »
Latest Research News
Monthly Research Presentation May: Trust
18thMay 2012
As part of our ongoing research, this month we're exploring the issue of trust. Trust is a vital element to enhance readers and users and a core element of engagement. We've taken global research from Nielsen that demonstrates how content marketing delivers trust and relevance to a far greater extent than traditional communication. Read more »
what's new in marketing research this month?
3rdMay 2012
This month, Deloitte post some good news for print, IKEA grab the top spot in the UK retail chart, and social media gathers evidence for its effectiveness for brands. Read more »
Social Media: moving slowly
18thApr 2012
Liberum Capital held a lunch yesterday with Universal McCann to present findings from Wave 6, their annual survey into social media trends, which is the largest study of its kind. The overall message is that, while social media continues to grow its share of advertising, there is some confusion as to the right strategy and whether social media is the right platform for certain types of advertising. See the key findings from the study »