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Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
Young will abandon social media if brands get too pushy
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
According to the Rules of Engagement survey by Webtrends, 85 per cent of people under the age of 35 welcome brands on sites such as Facebook, Twitter and YouTube, but half said they would leave if the site became too commercial.
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29thOct 2009