Think wins at the 2010 International Customer Publishing Awards
Think Publishing is delighted to announce that ZSL London Zoo and ZSL Whipsnade Zoo Visitor's Guides won Best Brochure at the International Customer Publishing Awards last night. But, that was not where the accolades finished, as BEER, which is published on behalf of the Campaign for Real Ale (CAMRA), scooped a Highly Commended Award in the Best Membership Title (Charity sector) category, and StuffYourRucksack.com was Highly Commended in the Best Digital Solution of the Year (Charity sector) category.
The prestigious International Customer Publishing Awards is the annual night of celebration of every form of engaging content from all over the world. The APA, who runs and hosts the Awards, is the representative body for member agencies who produce effective editorial content for client brands in print and online. That content can be anything from entire websites and magazines to smaller brochures and one-shot publications, produced to engage with a target audience and create a customer relationship of enviable quality.
With this fantastic win and two highly commended awards, Think has yet again secured its position as a leading customer publisher for membership and charity organisations. This win is the ‘icing on top of the cake' for Think; 2010 has brought award wins and a long list of new exciting clients, including First Great Western, Knight Frank, Society of Trust and Estate Practitioners.
The judges praised ZSL London Zoo and ZSL Whipsnade Zoo Visitor's Guides, saying, ‘The zookeeper's handbook idea is a lovely one and breaks open the brand and shifts perceptions of the zoo,' commented one judge, while another said, ‘There's some stunning use of photography and the guides are packed with easily digestible bits of information. It really makes me want to visit.'
‘This is such a wonderful win for Think,' said Tilly Boulter, Think's chief executive. ‘These awards are the industry highlight of the year and we are ecstatic to have won an award that means so much to us and our client.'
