Think Announces New Client: First Great Western
Following a competitive pitch, Think is pleased to announce it will be working with award-winning train operator First Great Western, designing and producing its new-look on-board customer magazine, Escape.
First Great Western welcomes over 75 million customers aboard their trains every year on its network, which spans from London Paddington to South Wales and the South West. First Great Western has appointed Think to work with their in-house team to create a quality magazine that has real value for First Great Western customers.
Think will design and produce the quarterly, 52-page magazine with a print run of 75,000. The advertising will be managed by the sales team based at Think in London. The first issue will appear on-board in January 2011.
‘Our on-board magazine is an important part of our customers' experience, so I am determined to make it the best it can be,' said Cath Millman, First Great Western's Publications Officer and newly appointed Editor of Escape. ‘This is an exciting time for the magazine and I am delighted to be a part of it.'
‘We are thrilled to have the opportunity of working with First Great Western,' said Tilly Boulter, Think's Chief Executive, ‘and we will be working with their team to create a publication that builds stronger customer relationships and showcases the wonderful destinations that are served by the network.' 1Comment
1 Comment on "Think Announces New Client: First Great Western"
excellent magazine,great read,recommend it to anybody,shame it doesn't have more pages to read,there is more adverts in it than news content,which is the only downside,