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The House of St Barnabas in Soho was home to key marketers on Wednesday 27 January who attended Forward's first Pop-Up Breakfast Debate. On the day of the Apple iPad launch, the timely topic for debate was the effectiveness of different online magazine formats, with a focus on the pros and cons of digital page-turning software.
The effectiveness of different online magazine formats - Forward Pop-up Breakfast Debate
02 Feb 2010
Category: Feature
Source: Forward
The House of St Barnabas in Soho was home to key marketers on Wednesday 27 January who attended Forward's first Pop-Up Breakfast Debate. On the day of the Apple iPad launch, the timely topic for debate was the effectiveness of different online magazine formats, with a focus on the pros and cons of digital page-turning software.
Forward's Business Development Director, Helen Ketchin, welcomed guests from brands including Tesco, Alfred Dunhill, Fat Face and Orange, explaining that the purpose of the debate was to explore the effectiveness of different online magazine formats and find insights that would help improve the reader experience and brand engagement.
