The Australian Custom Magazine Report - Nov 2011

Australia's leading custom media producers have come together to comprehensively establish the value and measure the effectiveness of custom magazines in their country.

 

The key findings of the Australian Custom Magazines Report are resoundingly positive. The value of targeted editorial as a tool for connecting with defined audiences is clearly evidenced, demonstrating that custom magazines provide a powerful medium for driving:

• Time spent with the brand
• Brand awareness and recognition
• Positive and ongoing brand engagement
• High levels of satisfaction
• Deeper relationships
• Brand affinity and trust
• Strong call to action and reaction
• And increased customer referrals

 

Click here to download the free executive summary of the report

 

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