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Weight Watchers has awarded the advertising sales contract for its annual POINTS values guides, Shop and Eat Out, to River, publisher of Weight Watchers magazine and Irresistible. River has successfully sold advertising into the Guides since 2007, attracting high-calibre food advertisers and other Weight Watchers food licensees to advertise.
With a print run in excess of 300,000, the guides are available to Weight Watchers members, who attend more than 6,000 meetings each week across the UK and can also be purchased via Weight Watchers At Home.
River to produce Weight Watchers® Guides
28 Jan 2010
Category: News
Source: River
Weight Watchers has awarded the advertising sales contract for its annual POINTS values guides, Shop and Eat Out, to River, publisher of Weight Watchers magazine and Irresistible. River has successfully sold advertising into the Guides since 2007, attracting high-calibre food advertisers and other Weight Watchers food licensees to advertise. With a print run in excess of 300,000, the guides are available to Weight Watchers members, who attend more than 6,000 meetings each week across the UK and can also be purchased via Weight Watchers At Home.
Known as the ‘Food Bible', the Shopping Guide is an invaluable resource for Weight Watchers members, providing updated listings of the nutritional POINTS values across a wide variety of foods. The Eating Out Guide also provides consumers with a wide variety of restaurant choices.
With thousands of food products and supermarket ranges vying for shelf space, it's often overwhelming trying to make sensible meal choices, so these handy guides are the perfect accompaniment to any meal choice.
