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APA Digital Training Workshop - Tues 23rd Feb - 10% block booking discount
Following on from the APA's Digital Breakfast presented by Simon Waldman, Director of Digital Strategy and Development, who will be talking Digital Strategies, the first APA Digital Training Workshop in 2010 will be taking a more in-depth look at Online content Strategies.
The half day workshop is taking place on Tue 23rd Feb at the IAB. Anyone who attends the Digital Strategies breakfast will receive a £20 discount on the cost of the work shop.
We can also now offer a 10% discounted rate to anyone booking 10 workshops, buy 10 get one free! (This cannot be used in conjunction with any other discounts)
What the course is about?
This is a new bespoke course that explores the fundamental principles that you need to develop a digital publishing strategy for your clients.
The course explores the four steps of strategy: planning, creating, delivering and evaluating. It looks at which parts of this process customer publishers can drive, what resources are required, and which aspects might need outsourcing or partnering.
There will be group discussions and practical exercises exploring the fundamental considerations behind strategic thinking as it applies to digital customer publishing projects. The principles discussed can be applied to any publishing project, whether it's a website build, an email newsletter campaign, a social media presence or an iPhone app.
At the end of the workshop delegates will understand the key factors required to plan and create digital projects that meet and exceed the client's aims and objectives.
Topics covered
- Exploring the strengths of digital media vs offline
- Understanding customers' digital behaviour
- Researching target customers' online locations
- Identifying relevant digital channels, from websites to social media to iPhone apps
- Establishing essential research and analytical requirements
- Identifying measures of success
- An overview of operational resources required for a digital project
- Positioning brands effectively in digital media
- Understanding engagement and conversion through digital publishing
- Exploring ways of generating awareness and influence online
- Establishing effective metrics, analytics and KPIs
Who should attend?
This course is ideal for online editors, account directors and account managers. If you're planning to offer digital publishing services in the future, or if you need to improve your current digital offering for your clients, this course is ideal.
Tutor Profile
Tim Tucker - Tim is an independent online media consultant, trainer and presenter with over ten years of online publishing experience. He has worked with editorial content teams and web publishers in a wide range of organisations, including the Telegraph Media Group, IPC, The National Trust, Future Publishing and the London 2012 Organising Committee. His training and consultancy has helped the companies he works with to produce digital media that is easy to use, engaging and highly rated by users.
When
Tuesday 23rd February
Duration
0900 to 1300
Where
IAB, 14 Macklin Street, London, WC2B 5NF
Tube station, Holborn
Cost
Cost per person is £295.00 + VAT
£20 discount if you attend the corresponding digital breakfast or a 10% discounted rate to anyone booking 10 workshops, buy 10 get one free!
(This cannot be used in conjunction with any other discounts)
Cost includes course materials, breakfast and refreshments
Size of group
20 (maximum)
How to book
Fill in the booking form, then fax or email back to Amanda Burrell
Contact
Amanda Burrell, APA Digital Manager
Email: amanda.burrell@apa.co.uk Fax: 0207 404 4167 Tel: 0207 4007542
Digital Breakfast 2010 schedule >>
Digital training workshop 2010 schedule>>
