FCBarcelona launches football’s first interactive catalogue with Kitbag

Kitbag, one of the UK's leading online sports retailers, has appointed FMG to create an interactive catalogue on behalf of FCBarcelona.  They are the first football club to use this format.

Published on the Ceros platform, the interactive catalogue is provided in three languages - Spanish, English and Catalan.  Each version taps into the passion and excitement surrounding one of the world's largest football clubs.  Flash animation, video and interactive content brings the Barcelona range of merchandise to life and engages the reader with the brand. 

The reporting made possible by Ceros shows that readers view every page from cover to cover and are recording significant dwell times on each spread.

In addition, the reader can enter an exclusive competition to win a home shirt signed by the entire squad when they won the Treble.  More than a quarter of all readers have entered the competition.

Launched in early December, FMG and Kitbag have worked together on an aggressive marketing campaign.  It includes emails, on site banners, viral campaigns, social media and search engine marketing to drive sales from new and existing customers alike.

Tom Jones, Client Services Manager at Kitbag:

"There is a real buzz around interactive catalogues at the moment, and the results we've achieved show this to be well founded.  We're excited about the project and can't wait to work with our other sporting partners on similar projects."

View the interactive Catalogue in English >>

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