Extension of ASA Remit to Cover Marketing on Websites

It was announced, at the end of 2009, that funding had been secured for the extension of the Advertising Standards Authority's (ASA) remit to cover marketing on websites.

At the same time it was announced that proposals had been formulated for the remaining two elements required to launch the extension: the ASA's remit and sanctions.

APA has been involved in discussions (since 2008) to ensure that customer magazine content online is not inadvertently brought within an ASA extended remit. If members would like an update on progress, please contact Julia.hutchison@apa.co.uk

The Advertising Standards Board of Finance press release on funding for the extended ASA remit can be found here: http://www.asbof.co.uk/resources/otherdocuments/Asbof_Press_Release_Nov_2009.pdf

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