Digital Training - Last chance to book for 'Digital Publishing Strategy' workshop
Tuesday 6th October is the second in our series of Digital Training Workshops hosted at the IAB, and if you haven't already booked your place, we still have a couple of spaces left. The topic is 'Digital Publishing Strategy: Planning, creating and implementing content online for brands and businesses'.
Our workshops are a unique training opportunity, as they focus on Customer Publishing, using industry case studies and examples that are tailor-made to our members needs.
Topic
Digital Publishing Strategy: Planning, creating and implementing content online for brands and businesses
What the course is about
The latest APA Digital Workshop shows you how to develop digital content strategies that enhance your customers' business communications with content that leads to sales.
Through case studies and practical sessions we will explore tactics and techniques for creating compelling new digital content, as well as repurposing content you already have in print and other media. We will present proven best practice for maximizing digital channels to ensure that your proposition is informative, relevant and engaging, and that it provides real benefits to end users.
Topics Covered
- What goes into an online content strategy
- Relating your content mix to business goals and conversions
- How to establish the right tone of voice for your brand online
- Online content vs print content - what's different and what's the same
- Optimising content for the web in terms of legibility and clarity
- The role of copywriting in Search Engine Optimisation (SEO)
- How to drive the most relevant and valuable traffic to your website
- How to make editorial content lead to sales
- How to establish whether its working - key performance indicators (KPIs) and return on investment (ROI)
Who Should Attend
This course is ideal for online editors, account directors and account managers. Whether you're looking to improve your current digital offering for your clients, or you're taking the first steps towards introducing digital content into their communications strategy, this course is ideal.
When Tuesday 6th October Duration 0900 to 1300
Course leader
Tim is an independent online media consultant, trainer and presenter with years of online publishing experience.
Supporting web publishers producing websites that are - easy to use, engaging and highly rated, with experience on all aspects of design, content production and community strategy.
Where
IAB, 14 Macklin Street, London, WC2B 5NF
Cost
Cost per person is £295.00 + VAT, open to APA members only
Cost includes course materials, breakfast and refreshments
Size of group
20 (maximum)
How to book
Follow link to download booking form together with further details, including course programme.
Contact
Amanda Burrell, APA digital Manager
Email: amanda.burrell@apa.co.uk
Fax: 0207 404 4167 Tel: 0207 4007542
We had great feedback from those who attended of our last workshop (Google Analytics) in July, this was just one of the comments we received:
"I'd like to congratulate you on a brilliant training session this week. It was worth every penny! We learnt so much in a gentle totally un-salesy way. The subject matter was spot on and the level of presentation/skill was spot on too. It was informative, appropriate and well organised. Thank you!"
