Digital Breakfast dates and topics 2011
We can confirm the dates of the Digital Breakfasts for 2011, as well as an draft outline of the topics. As the digital landscape is changing so quickly, the topics are subject to change throughout the year.
The breakfasts, apart from Feb, will be taking place at the IAB at a cost to APA members of £50 per person. The February breakfast about the iPad will be taking place at Apple UK, Regent st. This is subject to change, but we hope that it will go ahead at Apple.
2011 Schedule (noting topics are subject to change)
February
Publishing on the iPad
Date: Tuesday Feb 8th
How has the iPad changed digital behaviour, and what are publishers doing to make the most of the opportunities offered by the tablet revolution?
March
Web design trends
Date: Tuesday March 8th
Current trends in web design and typography, a look at what's possible in html5, inspirational design ideas and how to ensure your web design stays on the cutting edge.
April
Digital content that works
Date: Tuesday 5th April
A close look at content strategy - what are you trying to achieve with your content, and how can you make it more effective.
May
The smartphone app revolution
Date: Tuesday 10th May
IDC expects nearly 25 billion mobile apps will be sold in 2011, up from 10 billion in 2010. This will be the year that the mobile app ecosystem will restructure the channels for digital content and services for consumers. This session will look at what apps work best for brands, and how to approach conception and development.
June
Location-based social media
Date: Tuesday 7th June
Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential?
July
The real-time web
Date: Tuesday 5th July
How to use live information streams to drive traffic and increase engagement, with examples including X Factor on Twitter, the 2010 world cup, RSS feeds, blogs, etc.
September
Online advertising update
Date: Tuesday 13th September
Case studies of the most effective digital advertising campaigns, including search, display, classified and mobile, plus statistics, trends and expert insights.
October
The state of mobile in 2011
Date: Tuesday 4th October
Exploring the most effective ways to reach consumers and businesses through mobile channels, including ensuring your website is mobile-ready, and the best ways to publish to iPhone and Android phones.
November
From print to digital
Date: Tuesday 1st November
How publishers can best approach the transition from print to digital, including case studies of successful digital editions and e-zines. Also exploring what kind of print content can most successfully re-purpose to digital media, and how to streamline the process.
December
The digital landscape in 2012
Date: Tuesday 6th December
What are likely to be the biggest transformations in digital media over the next 12 months, and how can brands and businesses maximise the opportunities offered in 2012.
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