Demystify the principles of SEO - APA Digital Workshop Tue 08 Dec
Half day training workshop Tuesday 8th December at the IAB, Holborn
Course trainer - Lisa Myers, Director/Founder, Verve Search
What the course is about?
The APA Search Engine Optimisation (SEO) workshop is aimed at publishers wanting to learn more about the seemingly "mystic" art of SEO. This course will demystify the principles of SEO and give you a foundation to carry out successful Search Engine Optimisation campaigns.
Course overview
1.How the search engines work
An introduction to how search engines crawl, indexes and then rank websites. The Search Engine Results Pages today and the importance of ranking highly.
2. Search Engine Optimisation
Search Engine Optimisation is the process of moderating and adapting a website in order for it to ranking highly with the search engines organic listings. SEO is usually divided into three main areas; technical, on-page and off page optimisation. The training course will go through these three areas in further detail:
2.1 Technical Optimisaiton - Learn how to ensure your website is search engine friendly, using tools to check the technical areas of your site.
2.2 On Page Optimisation Learn what users search for, and how to integrate keywords into your site. Writing title and meta description, keyword mapping, internal linking and more.
2.3Off Page Optimisation (links) - Learn about the prominence incoming links to your website has on your search engine rankings. How to generate more links; carrying out link development and using social media and Online PR for improving your link equity.
3.Universal & Local Search
The search engine marketing space is changing rapidly, the last few years digital content such as videos, images, news and local business listings has become an important part of the Search Engine Results Pages (SERPs). Learn how to utilise Universal Search.
When
Tuesday 8th December
Duration
0900 to 1300
Where
IAB, 14 Macklin Street, London, WC2B 5NF
Cost
Cost per person is £295.00 + VAT, open to APA members only
Cost includes course materials, breakfast and refreshments
Size of group
20 (maximum)
How to book
Fill in the attached form and fax or email back to Amanda Burrell
Contact
Amanda Burrell, APA Digital Manager
Email: amanda.burrell@apa.co.uk
Fax: 0207 404 4167 Tel: 0207 4007542
