Completely London wins grand prix award at APA International Customer Publishing Awards
Completely London scooped the prestigious Grand Prix Award at the APA International Customer Publishing Awards 2010, after winning three category awards earlier in the evening.
The awards, held at London's Old Billingsgate on 23rd November 2010, followed APA's inaugural Content Summit, which saw business stalwarts such as Rory Sutherland, Luke Johnson, Julie Meyer, Julia Hobsbamn, David Seers and Susan Aubrey-Cound take to the stage.
This year's awards saw a record number of entries, up 20 per cent on last year's, as well as an increased international presence. Agencies from all over Europe, plus Canada, South Africa, Singapore, New Zealand and Hong Kong, have all submitted their best work in order to gain recognition within an industry that's fast becoming the leading force in brand marketing.
Completely London, published by August Media for estate agency KFH, was deemed a clear winner this year. As far as judges were concerned the magazine "has it all: brave editorial, brilliant design and stunning photography".
The notion of an estate agency launching a editorialised branded content strategy in one of the worst property markets in living memory could be interpreted as an act of absolute madness. But not only have KFH gone ahead and done such a thing, but the resultant magazine has become one of the success stories of the year.
Completely London has successfully changed the perception of its client, KFH and arguably of the industry it sits in. The title brings glamour back into property by showcasing individual homes, while promoting its clients as property experts who exude a fantastic sense of style and fun.
The magazine gives a point of difference from other estate agent magazines by embracing a unique editorial concept that spotlights the capital, its people and its places. With 70 per cent more likely to visit a branch and 80 per cent more likely to use KFH services, it hits the spot with potential and existing customers and exudes brand synergy. Additionally the magazine picked up editor of the year, best use of photography and launch of the year.
Comments Julia Hutchison, COO of the APA:
"This year's awards showcased the breadth and dexterity of content in today's multi-media world. From magazines and websites through to video and apps, all mediums were represented across a diverse set of industry sectors, demonstrating the relevance of content as a marketing tool.
The awards were a fitting end to a day that celebrated everything to do with content, following our inaugural Content Summit, which featured industry experts, many taking to the stage for the first time. The message from the two events was loud and clear: content is king, consumers are demanding more bang for their buck and content is adding value to the relationship. The fact therefore, that we had more entries from more countries, a higher percentage of first time entrants and increased volume of submissions from past entrants was unsurprising. This has provided welcome positivity in a difficult year, and sets the industry on a good track for 2011."
