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ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
ASOS to revamp menswear title
14 May 2008
Category: News
Source: Marketing
ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
The biannual publication will showcase the online store's product ranges, from the ASOS-designed menswear collection to high-street fashion offerings and premium brands.
The title will have a print run of more than 500,000 and will be sent to all ASOS menswear customers. It will also be distributed with the July issue of FHM, as well as through Drapers magazine.
A large-scale advertising campaign will run in various weekly men's lifestyle titles to coincide with the magazine's relaunch.
