The digital focus in 2010 - Digital Breakfast on Tues 26th Jan, last chance to book

With the rise of the smart phone, the whispered launch of the Apple tablet, and traditional advertising formats in decline, 2010 is going to be a year of big changes for printed and digital content, and as the market leaders of branded content it is essential that you know what the future holds...so book today to guarantee your place.

Topic
The digital focus in 2010 - What are the hottest trends to look forward to this year in digital, from real-time search to cloud computing to the mobile web.

Talking at the breakfast will be:

Ashley Friedlein, CEO and Founder, Econsultancy.com
Econsultancy has been successfully operating a 'freemium' model of publishing for 10 years. Founder and CEO Ashley Friedlein will talk about what is important, and what works, in order to be successful at selling content online.

Mat Morrison, Director, Mediaczar
Mat will discuss how digital media, traditional media and the real world work together, and what publishers can do to adapt editorial policy to advertiser requirements without compromising their relationship with their audience.

Jon Mew, Head of Mobile, Internet Advertising Bureau

Jon will take a look at why mobile should already be important to publishers by exploring the big trends in mobile at the moment. Whilst lots of companies seem happy to sit on the sidelines and wait for 'the year of the mobile', he will look at how consumers aren't waiting and how they are already changing their media consumption and increasingly using mobile.

He'll also look at some early learning's from mobile advertising and how much the market is worth and run through some of the advertising trends and what works well for advertisers and publishers.

Where         
Microsoft London (Cardinal Place), 100 Victoria Street, London, SW1E 5JL

When           
Tuesday 26^th Jan
Breakfast and coffee/teas will be available from 8.45am, with the talk starting at 9am to approx. 10.45am

Cost
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.   

APA members @ £50 per person, inclusive of breakfast
Non members @ £80 per person, inclusive of breakfast

Contact
Please fill in the attached booking form, and either email or fax back to Amanda Burrell on amanda.burrell@apa.co.uk or 0207 4044167

Dates for your diary:

Digital breakfast

Date: Tuesday 16^th February
Topic: Creating and implementing a digital strategy
From: Web design agency
Subject: Examples and case studies of digital strategies for a variety of clients

Training workshop

Date: Tuesday 23^rd February
Online content strategies (intermediate/advanced)
Duration: Half day
Who's it for: Publishers, editorial, marketing, commercial

Subjects covered:

• Site purpose, requirements and goals - establishing use cases, scenarios, etc
• Competitive analysis - comparing features and content of competitor sites, establishing market maps, etc
• Content analysis and inventory - scoping content requirements for site developments
• Best practice documentation - style guides, pattern libraries, etc

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