APA announces new partnership with Marketing Week
Today we are proud to announce a new partnership with Marketing Week. We will be working with the title on a number of content marketing initiatives to showcase our members and their work, create a buzz around the content marketing industry and share our in depth insights with the marketing world.
The content marketing industry is estimated to be worth around £1bn, with fast growth in digital formats. Digital activity encompassing websites, e-zines, email, mobile applications and video now accounts for 37% of the industry, an increase of 22% since 2007 and 32 per cent since 2005, according to Mintel.
Ruth Mortimer, editor of Marketing Week, says: "We are always keen to give our readers access to exclusive research, insights and case studies that can aid them in their jobs. Our partnership with the APA will give us access to more material than ever before that will help us create great content for our audience. Read more »
Want to shout out about the amazing work you do for clients? We need new case studies!
Our industry is a multi-media environment, and we want to make sure that the APA website reflects this. We will never forget that printed magazines are our heartland, but we urgently need to show work that our members work is also online, video, mobile and social. Unfortunately our case study area tells a very print focused different story! Read more »
Alex Drew - Editor,
Immediate Media Branded Content
My day starts with a cup of tea before I check my email and catch up with the team, although today is slightly different because yesterday was a very special day. Thanks to a rather unexpected turn of events I had the opportunity to represent one of our clients (and our company) on a set visit to a movie that's currently being filmed in Hampshire. Here, I was able to meet and interview the director and the two lead actors (all of whom shall remain nameless, but rest assured you'd know who they are), as well as watch two scenes being filmed. Find out more about her day and view the pictures >> »
Industry coverage with Julia Hutchison in Fourth Source
In this Fourth Source article, Julia Hutchison talks tablets, online content and her top three digital trends for 2012. View the article here >> »
Want your agency to feature on our monthly newsletter? Here's how…
We are planning a new bi-monthly feature item on our monthly newsletter, the focus of which will be ‘A day in the life'. We want to interview people from all corners of our industry to find out exactly what goes into creating effective branded content, and to show off just a little more to marketers about our world.
We are looking for senior level people in areas such as design, strategy, planning, editorial, production, digital etc etc, and all we would need is 15 minutes of your time to interview you either in person or on the phone.
If you would like to get involved please contact Amanda.burrell@apa.co.uk.
If you don't already receive the monthly newsletter (view this month's issue here) just send Amanda.burrell@apa.co.uk an email and we will get you signed up. find out how to get involved »
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