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Five key branded content trends for 2012
So that was 2011, a landmark year for the media, and one that saw customer publishing agencies continue to go from strength to strength in both established formats like print and the new digital platforms like apps. What then is likely to happen 2012? Here are five key trends that we think you should be keeping an eye on. Read more »
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News from The Co-operative electrical shop this week that The Co-operative Membership Magazine published by River has been partly responsible for the best ever week of sales in the run up to Christmas. Total sales were up by 22% year on year to a best ever total. Read more »
PMA's Festive offers for our tailored training
All PMA's classes are designed around your needs with a maximum of six delegates. Read more »
Publicis Blueprint named Marketing's Customer Publishing Agency of the Year
Publicis Blueprint has been named Customer Publishing Agency of the Year by top trade magazine Marketing. The agency, which works with brands including ASDA, Cath Kidston, Hewlett-Packard and Orange, was praised for its turnaround and its offer of "compelling branded communications and content across platforms". Read more »
Week in content marketing: 16 December 2011
This week sees new magazine addition announcements by River Group andRedactive, while ILN takes Pelé to the PODIUM; John Brown offers people the chance to win a Nissan LEAF; Huffington Post to introduce branded blogs in the UK; and five key marketing trends for 2012. Read more »
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