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Seven Squared shrinks Sainsbury's mag to fit handbag
Sainsbury's Magazine, the UK's widest-read paid-for women's monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version. Read more »
Review of Wired magazine's iPad edition - and what customer publishers can learn from it
So far sales of iPad magazines (editorial apps for the device which ape magazine use in that users flick between pages) have been a tad disappointing. The most high profile iPad mag to date, GQ, has sold less than 500 copies which falls a long way short of its publisher Conde Nast's vision of reinventing the online magazine. Read the review in full »
Round up of the week in branded content - marketeers eye up the iPad while Facebook trumps Twitter
Here's this week's round up of the news for branded content producers. Will the launch of the iPad transform customer publishers' digital strategies? Why Facebook works better for brands than Twitter. Plus updates on paywalls, the new iPhone and more.
PPA Salary Survey 2010 - Benchmark your salaries and much more!
Comprehensive salary tables for editorial, sales, marketing and other publishing roles. In addition to salary trends showing movement in earnings, the survey provides details of labour turnover, employment conditions and gives details of benefits. You can also use the survey to help your business planning as it looks beyond the financial package that employees receive to include broader motivators. Read more »
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Should customer publishing companies be taking a lead in producing iPhone apps?
A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »
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