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Econsultancy’s MSc In Digital Publishing gains Industry Support
Internet marketing and training specialists Econsultancy have received industry endorsement for their groundbreaking MSC in Digital Publishing, a professional qualification that covers every aspect of digital publishing.
Aimed at publishing professionals who want to develop into a leadership role and meet the challenges of moving towards digital revenue models, the course is accredited by Manchester Metropolitan University and led by Tim Tucker, the former online group senior editor of Future Publishing, who has over 10 years experience in the online publishing world. Read more »
Apple gives more details about the iPad
With the US launch the iPad just days away Apple has unveiled eleven guides that show potential buyers how they can get the most out of their new device. Read more »
Social media campaigns play to customer publishing strengths
'Customer publishing companies should not feel threatened or concerned by social media,' says Simon Tapscott of independent agency ST Media, 'rather they need to embrace it as in many ways creating social media campaigns for brands plays to their strengths.'
Tapscott, who has worked in customer publishing for 13 years, says that good social media campaigns have quality content, independence, credibility, authority and offer great value for the readers. According to Tapscott these are areas that customer publishers specialise in. Read more »
UK could face paper shortages as Finland clears port backlog
Strikes by Finnish dock workers have raised the possibility of UK paper shortages after some mills said it would take weeks to return production to normal.
The 16-day action prevented paper manufacturers from exporting products and the sector now faces a backlog of orders, despite the strike ending on 19 March. Read more »
How publishing companies see the future of magazines
Industry website Paid Content has just published a very comprehensive round up of how publishers are going to use the iPad and tablet PCs. It has collated fifteen videos which shows all types of content companies demoing their versions of the future of online magazines. Read more »
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