News
Categories
ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Brightcove join APA with special member offer
29 Jan 2010
Source: Member news
Brightcove a leading supplier of online video distribution technology has joined the APA as an affiliate member.
To introduce themselve to other APA members Brightcove are pleased to announce a special offer for APA members - register for an account in January and get a free licence until the 28th March.
Caspian founder joins Seven Squared
29 Jan 2010
Source: Press Release
Mike Bokaie, founder and former CEO of Caspian Publishing has joined customer engagement agency Seven Squared as its new Director of B2B. One year after leaving Caspian, Bokaie has been given the brief to expand Seven Squared¹s growing portfolio of B2B communications, both online and through magazines.
Scope’s Disability Now partners with FuturePlus
29 Jan 2010
Source:
Leading disability charity, Scope has joined with FuturePlus, the award-winning customer publishing agency, to support its in-house editorial and sales team on the production of its monthly Disability Now magazine.
What Apple's iPad means for the customer publishing industry
28 Jan 2010
Source: APA Digital
After months of rumours, leaks and press speculation Apple finally unveiled what it hopes could be a game changing new computer the iPad.
What does Apple's iPad means for the customer publishing industry? Find out >>
