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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
How to engage with the APA via social media
26 Feb 2010
Source:
Here at the APA we see social media as a crucial way of keeping in touch with members and reaching out to the wider media community. And as you may have noticed we have significantly increased our social media presence over the last few months.
Here then is a list of ways you can follow or engage with us >>
US Custom Publishing Council reports sector boom and changes its name
25 Feb 2010
Source:
One of the key industry bodies that represents the US customer publishing industry has changed its name. Apparently reflecting a new era in custom media - and the monumental impact content has today on all marketing initiatives - the Custom Publishing Council (CPC) has changed its name to the Custom Content Council (CCC).
Research finds that most Europeans use the web on a daily basis
25 Feb 2010
Source:
New research has highlighted how a high proportion of European Internet users go online six or seven days a week. The research from IAB Europe took in sixteen European markets, including the UK, and surveyed over 32,000 people. It concluded that 76% of the respondents browse the web for over an hour each day with the heaviest users coming from Eastern Europe.
Kobo, a unique eBook platform, arrives in the UK
24 Feb 2010
Source:
Kobo, an eBook shop backed by the US wing of the retail store Borders, launches in the UK today. It boasts a library of over 2 million titles and is supported by a range of large publishers including Random House UK, Penguin Group UK, Bloomsbury, Simon & Schuster UK and Faber & Faber.
