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Is email marketing becoming less relevant?
A new report suggests that many customers now see marketing emails as much less relevant to them than they were previously. According to the e-Dialog E-mail Attitudes Report, which surveyed 2,000 UK adults, there is a 34% increase in the number of people who are finding emails irrelevant to them, compared to the 2009 report, with 39% of respondents now saying that marketing emails are less relevant. Read more »
Murdoch at odds with The Guardian over paywalls
Rupert Murdoch has told The Guardian that he believes that hyped technology such as the iPad and the Kindle would be "unloved and unsold...ingenious and fabulous devices" without the content created by media companies. The media baron is also taking issue with the Editor of The Guardian, Alan Rusbridger, over charging readers to access content. Read more »
Twitter targeting media partnerships
Micro blogging company Twitter has once again reaffirmed its commitment to work with media companies by hiring an online strategist to work specifically in that area. Robert Sloan, who was a vice-president of strategy at Current TV, the company headed by ex US Vice President Al Gore, will work with Chole Sladden who is director of media partnerships at Twitter. Read more »
PMA's last-minute course savings - February workshops' 50% discounts
PMA's last-minute course savings
February workshops' 50% discounts subject to availability
Book any of the listed courses by 12pm 3 February, and receive each place at half price.
Find out what courses are on offer >> Read more »
Extension of ASA Remit to Cover Marketing on Websites
It was announced, at the end of 2009, that funding had been secured for the extension of the Advertising Standards Authority's (ASA) remit to cover marketing on websites. Read more »
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