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The effectiveness of different online magazine formats - Forward Pop-up Breakfast Debate
The House of St Barnabas in Soho was home to key marketers on Wednesday 27 January who attended Forward's first Pop-Up Breakfast Debate. On the day of the Apple iPad launch, the timely topic for debate was the effectiveness of different online magazine formats, with a focus on the pros and cons of digital page-turning software.
Forward's Business Development Director, Helen Ketchin, welcomed guests from brands including Tesco, Alfred Dunhill, Fat Face and Orange, explaining that the purpose of the debate was to explore the effectiveness of different online magazine formats and find insights that would help improve the reader experience and brand engagement.
Survey claims multi-channel customer engagement central to future of marketing
A new survey from Database marketing firm Alterian has shown that the number of companies investing in social media marketing campaigns is rising significantly.
Read more about the survey >> Read more »
Five reasons why mobile is important to customer publishing companies
Mobile phones offer great opportunities for customer publishing companies; so said John Mew Head of Mobile for the IAB (Internet Advertising Bureau) in a presentation at the APA Digital breakfast earlier this week.
Mew outlined five reasons why mobile should now be taken very seriously by branded content companies. Read more »
White Light Media wins Met Office tender
Edinburgh-based White Light Media is delighted to announce that it has won a place on the creative services roster for the Met Office. White Light will be one of just five agencies retained for three years to work on the Met Office's creative services requirements. The pitch process, which began last summer, required the submission of print and online design concepts and a presentation at the Met Office HQ in Exeter. Read more »
Briton's are biggest online shoppers in Europe
A report by pan European online price comparison site Kelkoo conducted by Centre for Retail Research (CRR) has shown that the biggest online shoppers in the continent are in the UK. And the company predicted that we will be spending even more online this year too.
More about online shopping trends >> Read more »
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