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Tesco recruits FuturePlus for new technology website
Tesco Tech Support site helps promote growing in-store service Read full Release »
Habitat readies marketing push
Habitat is preparing to launch a customer magazine as part of a major marketing push in the run-up to Christmas. Read Full article by Russell Parsons »
This week in branded content - new online content from Asda, the case for customer publishing and more. Read Full article »
US companies spending more on content marketing
Over 50% of US B2B companies will increase their spend on content marketing in 2011.
That's the result of a survey undertaken by high profile marketing blog Junta 24 in collaboration with MarketingProfs, The Business Marketing Association and American Business Media. Read full article »
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Asda extends web content to include recipes and TV listings
Asda has ramped up its web content, including a recipes site and TV listings, in order to increase dwell time across its online properties. Read full article by Ronan Shields »
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