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Six things to remember when getting your brand on Facebook
It is hard to ignore Facebook now. The website is now the second most viewed site in the world after Google, boasts over 400 million members and has an average dwell time per user of nearly an hour a day. Brands have really begun to take notice of this and many now savvy ones now have a very strong presence on Facebook. But how do you go about getting on to Facebook and what should you do with the Facebook page when it is up and running? Here are six things to remember when your client says 'can we do a Facebook page?' Read more »
Social media content for brands - Customer Publishers are natural choice
Neal Anderson, digital director of APA member Publicis Blueprint, talks to Marketing Week about how Customer Publishers understand how to converse with customers in the brand's tone of voice, and should be the first stop for brands who want to talk to their customers through social media.
‘If brands are seeking to maximise the relevance and depth of engagement of social media they should seriously consider partnering with publishers, drawing on their content expertise and proven ability to start and change conversations. After all, they've been doing it for well over 20 years' says Anderson.
There might be huge buzz around Twitter, but if you want to know which is the fastest growing online app look no further than a quirky game on Facebook called FarmVille. Read more »
FT to use Foursquare to distribute content
Location based mobile phone game Foursquare has announced two new deals with brands. Earlier this year it unveiled agreements with Starbucks in the US and Debenhams in the UK. Now the Financial Times and Domino's Pizza have agreed to run promotions with the game. Read more »
Micro blogging site Twitter has updated its home page Twitter.com. The revamped design is targeted at non- users and aims to give them a flavour of what the service is all about. It grabs a number of recent tweets and put them briefly on the page, while at the same time shows a selection of user profiles. Read more »