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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
APA Digital Workshop - Tue 23 March - Effective email strategies for brands
12 Mar 2010
Source:
We are now taking bookings for our next digital training workshop on Tues 23rd March. The workshop is looking at ‘effective email strategies', aimed at customer publishers wanting to learn more about creating and executing effective email campaigns for their clients.
The workshop will offer a practical guide to all aspects of the email marketing process and will provide you with the key to understanding the legal requirements, developing a long term strategy, running day to day operations, best practice, measuring success and monetising client email campaigns.
Caspian to publish million-member magazine
12 Mar 2010
Source:
Caspian has been awarded the contract to publish "benhealth", the quarterly publication of the Benenden Healthcare Society.
After a full competitive tender process, Caspian is appointed to help the Society take its quarterly magazine to a new level of publishing excellence. The Benenden Healthcare Society is a not-for-profit mutual society that has been providing discretionary healthcare for 105 years. The Society has a membership of more than 940,000.
Apple to cull content apps from the iPhone?
12 Mar 2010
Source:
Several weeks ago Apple removed a number of ‘sexy' apps from its iPhone online store after receiving complaints from customers who thought they were degrading to women. Now it looks as if the company will undergo a similar cull but this time focussing on content based apps.
US online advertising spend to overtake print in 2010
11 Mar 2010
Source:
American marketing analysts are predicting that spending on digital advertising will overtake print for the first time this year. Outsell is forecasting that $119.6 billion will be spent on digital campaigns with $111.5 billion invested in print, including newspapers and magazines.
