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BlackBerry maker’s new tablet PC and what it means for publishers
Earlier this week RIM, manufacturer of the BlackBerry range of mobile phones, unveiled its first ever tablet PC device. Billed as its answer to the Apple iPad the PlayBook will be marketed as a complimentary device to BlackBerry phones and will offer a similar range of features to other tablet devices. Read more »
Mobile phone payment systems offer great opportunities for publishers and brands
‘The evolution of sophisticated mobile payment systems now offers customer publishing companies and branded content agencies a great opportunity', Adrian Sarosi of Open Market told the APA digital breakfast on Monday. Read more »
Digital Breakfast - why brands need to focus on mobile content
Smartphones are no longer a luxury item and now present publishers and brands with all kinds of opportunities. That's the opinion of Agency Mobile's James Pimentel-Pinto, who shared his views on the future of branded content for mobile at the APA Digital Breakfast on Monday September 21st. Read more »
Should customer publishing companies be taking a lead in producing iPhone apps?
A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »
Mobile phone apps now much more than just the iPhone
Publishers looking to develop mobile phone apps should not limit themselves to the iPhone, for a growing number of apps are also now being created for Google's Android operating system too. According to research by mobile ad network AdMob, seven out of ten iPhone developers will launch Android apps within the next six months. AdMob also claims that 10% of UK mobile advertising traffic is generated by Google Android users Read more »