Content

Summersault Communications appoints new Senior Editor

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Summersault Communications, the award-winning employee, customer and business communications specialist, has appointed Stuart Newman to the role of senior editor. He will be based at the company's Head Office in Leamington Spa and will report directly to editorial director, Pat Sherrington-Blane. Read more »

Posted in Member news
13thJul 2010

APA Digital breakfast: Content is still king when it comes to SEO claims search agency Tamar

APA Digital breakfast:  Content is still king when it comes to SEO claims search agency Tamar

Good quality content is one of the most important factors for SEO (Search Engine Optimisation) success, argued speakers at the APA digital breakfast last week (July 7th, 2010). 

Henry Ellis and Grant Baxter of UK search and social conversion agency Tamar claim that it's particularly important that brands focus on delivering high quality content which is search engine friendly. "Content is a weapon on the web," said Grant Baxter, Search Manager/Content specialist. Read more from Tamar's presentation »

Posted in Digital
13thJul 2010

Waitrose ups digital strategy

Waitrose ups digital strategy

Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn.

The Waitrose Kitchen site, which will be accessible via the Waitrose.com portal, will be created by customer publisher John Brown. Read more »

Posted in Member news
13thJul 2010

The week in branded content - Facebook’s astonishing growth and why brands need to stop thinking of marketing in ‘bursts’

APA Digital

Here's this week's round up of the news for branded content producers. Social networking sites continue to grow, new publishing systems and the future for branded content. Read more... »

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Posted in Digital
9thJul 2010

CityJet chooses Stream Publishing for in-flight magazine

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Stream Publishing has won the contract to publish business airline CityJet's in-flight magazine after the client parted company with Ink Publishing last year. Read the full story »

Posted in Industry news
8thJul 2010

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