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Round up of the week in branded content
Round up of the week in branded content - why social media is great news for retailers, Google squares up to Facebook and is Apple about to reinvent the iPod and iTunes? Read more... »
St Ives plc has announced its entry into a strategic partnership with the Association of Publishing Agencies (APA). The partnership aims to enhance the business success of APA member agencies, by providing access to St Ives' range of marketing services. In addition, it recognises St Ives as a key marketing solutions provider, driving forward and validating the business' new position as a supplier of combined marketing and print services. Read more about the partnership »
Truly engaging content requires experience
Julia Hutchison writes a letter to NMA about customer publishing.
It is great to see more brands becoming engaged with and aware of the value of content (Sainsbury's NMA 17 June). On far too many occasions organisations merely invest in digital because everyone else is doing it, and the consequence is poorly thought out campaigns that do little to support the overarching brand, its ethos and messaging. Read full letter... »
River expands relationship with The Co-operative
River is delighted to have expanded its relationship with The Co-operative after winning the business to produce five new publications.
The first is an A5 mini-magazine called Your Membership, which is tasked with engaging members of The Co-operative Group and encouraging them to trade across the wide range of Co-operative businesses, from food, travel, pharmacy and electrical, to banking, legal services, insurance and funeralcare. The mini-magazine, which offers regional content via multiple versions, is mailed to two million members on a quarterly basis. Read more... »
Has blogging any place in customer publishing?
Corporate blogs and blogs written by companies for consumers were considered a vital part of a brand's social media toolkit a few years back. Then along came Twitter and Facebook and brands had other ways in which they could communicate with their customer. Company blogs became a little unfashionable with fewer brands feeling the need to create bespoke sites. However there are signs that the corporate blogs is making something of a comeback.
So why are corporate blogs back on the agenda? Read more »
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