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APA MEMBERS SAVE 20% ON PMA’S COURSES
Save £300 on in-house workshops for up to six delegates - now only £1,200+VAT per day.
Special offers for APA members this month include 20% off all public courses booked in June. Read more »
How to make a success of a branded YouTube channel
One of the big stories this week was the launch of Waitrose's YouTube video channel. Supermarkets unveiling video channels is nothing new, Sainsbury's and Asda are both on the site already, but Waitrose's page really is quite special. Read more about Waitrose channel... »
Here's this week's round up of the news for branded content producers. Will online advertorials replace display advertising? What the new iPhone offers brands and more. Read more about branded content news... »
British Airways is launching a new era of communications with a new monthly magazine for its 37,000 employees.
The new magazine, called Up to Speed, will be produced by Cedar, the consumer publishers responsible for BA's inflight titles, shareholder magazine, and advertising generation. Read the full release »
Coca-Cola appoints Zone to engage mums through new digital strategy
Digital content agency Zone has been appointed by Coca-Cola to re-launch www.coca-cola.co.uk, its main corporate digital presence in the UK.
The new website, which launches in Beta today, will replace a number of existing websites with a single digital hub, creating a comprehensive source of information for consumers, media contacts and stakeholders. The site will host multi-media content about Coca-Cola Great Britain and the company's range of brands, including text, videos, photography, tools and applications. Read more »
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