Market research sector is on the up

The latest RSM UK Market Research State of the Industry report has highlighted that the sector is again growing, with budgets up 6.6% year on year. The latest figures have shown that in the past year, more companies have reported increases than decreases and overall it is expected that in 2011, the market research industry will witness 5.4% growth. Read more »

Share:

Mobile measurement and online engagement

It's been a busy month in the world of insight with news from the ABC that digital circulation (including apps) will be shown in a Cross Platform Certificate of Circulation. Also in the digital space, research from the AOP outlines that brands should focus upon original content sites to drive positive associations. Read more »

Share:

Brands wake up to multichannel future

As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone's lips is multichannel. Figures recently released by Ofcom highlight that Brits are embracing new technologies far quicker than any other European nation. Read Julia Hutchison's comment piece »

Share:

ABC to publish digital edition figures alongside print circulation

Magazine publishers will be able to disclose their audited print circulation figures and the reach of their digital editions alongside each other on one certificate for the first time, following a change in the rules.

Read in full on Brand Republic >> Read more »

Share:

Branded content shines in latest NRS figures

Branded content is the theme of the moment and the latest NRS figures do nothing but confirm the ongoing strength of the sector. Released today, the survey reveals that titles topping the rankings in the monthly and bi-monthly categories are all associated with big brand names and stores. In other words, customer magazines are continuing to dominate the results. Read more »

Share: