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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
US online advertising spend to overtake print in 2010
11 Mar 2010
Source:
American marketing analysts are predicting that spending on digital advertising will overtake print for the first time this year. Outsell is forecasting that $119.6 billion will be spent on digital campaigns with $111.5 billion invested in print, including newspapers and magazines.
ASOS delivers innovative Twitter-drive website
10 Mar 2010
Source:
Online fashion retailer ASOS has unveiled an innovative website that is designed to keep its customers abreast of the latest fashion news. Its new asosfollowsfashion.com collates the tweets of a number of industry figures in one place. So Twitter streams from models like Agyness Deyn are next to key fashion bloggers like SusiBubble and brands such as River Island.
Apple iPad rivals announce newspaper content deals
10 Mar 2010
Source:
With the UK launch of the Apple iPad now less than two months away ereader/tablet manufacturers have been upping the ante by announcing new deals and touting new products.
Everybody has an idea that matters
09 Mar 2010
Source: Sappi Fine Papers Europe
Sappi, the global manufacturer of sustainable paper, has been supporting graphic design for the non-profit community for ten years now. Because everybody has an idea that matters, Sappi has decided to open up its "Ideas That Matter" programme to a wider community of engaged citizens.
