Categories
Archives
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
Monthly Research Presentation May: Trust
As part of our ongoing research, this month we're exploring the issue of trust. Trust is a vital element to enhance readers and users and a core element of engagement. We've taken global research from Nielsen that demonstrates how content marketing delivers trust and relevance to a far greater extent than traditional communication. Read more »
what's new in marketing research this month?
This month, Deloitte post some good news for print, IKEA grab the top spot in the UK retail chart, and social media gathers evidence for its effectiveness for brands. Read more »
Liberum Capital held a lunch yesterday with Universal McCann to present findings from Wave 6, their annual survey into social media trends, which is the largest study of its kind. The overall message is that, while social media continues to grow its share of advertising, there is some confusion as to the right strategy and whether social media is the right platform for certain types of advertising. See the key findings from the study »
Monthly Presentation March: Stories from the High Street
We've taken a look at some of the key issues and trends taking place in the retail sector in 2012. Read the presentation to understand the potential opportunities for content providers due to the changing nature of the UK High Street. Read more »
This month's latest news in marketing research
This month, we look at the biggest trends to emerge from the recent Mobile World Congress, reveal the boom in mobile adspend, and discover how European companies are still struggling with integration
« Previous Next »