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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Zone relaunches high-end e-tail site for Nude Skincare
28 May 2009
Source: Zone press release
High performance, natural skincare range Nude has launched its new
e-commerce website, developed by digital content agency Zone. The brand, founded by Bryan Meehan, the eco-entrepreneur behind Fresh & Wild, and backed by Ali Hewson, wife of U2 front man Bono, will now have a fully functional e-tail resource.
TMW to launch Wine merchant customer magazine
27 May 2009
Source: Brand Republic
Berry Bros & Rudd, the wine and spirit merchant, is launching a segmented glossy customer magazine through its full service agency TMW in June.
26 May 2009
Source: Brand Republic
Digital and direct agency TMW is to run a hard hitting campaign to raise awareness of male suicide for the charity behind the campaign - Campaign Against Living Miserably (CALM)
East Midlands Trains Shortlisted in National Final of Prestigious Awards
26 May 2009
Source: Press Release
Employee magazine East, produced by Summersault Communications, shortlisted for honours
East Midlands Trains and Summersault Communications were amongst the best communicators in the country this week, winning two Awards of Excellence at the prestigious Communicators in Business (CiB) National Awards.
