Week in content marketing 3 February 2012

This week sees River Group launch a new magazine app for Superdrug, Dare; Axon Publishing's Babychange app makes The Sunday Times' The App List; Seven's Head of Digital talks about making a connection between health and digital; study indicates content marketing could be replacing the corporate blog; and Twitter rolls out brand pages in the UK. Read more »

Share:

Marketing magazine sees the value of content marketing

With branded content marketing on the rise, this week's Marketing magazine features a special 10 page Content Marketing feature with essays from August Media, River, and Sunday.  APA's Julia Hutchison also shares her predictions for what is in store for the industry.   Read more »

Share:

Help shape the standards for advertising

We are working with Skillset to help them to develop the definitive list of best practice skills and knowledge for the industry, and wanted to give you the opportunity to also get involved and influence what will be a valuable asset to our industry. London's focus group is being held on Friday, 3rd February. Read more »

Share:

Brands eye a share of booming digital health sector

Marketing magazine last week reported on the brands targeting the burgeoning health data market. Read the comments by Seven's Head of Digital in full here. Read more »

Share:

Cannes Lions launch Branded Content & Entertainment Category

Setting the benchmark for creative excellence in communications, the International Festival of Creativity - Cannes Lions - will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief Creative Officer of Big Fuel, a full-service global social media marketing and communications company based in New York that takes brands from content to commerce, will chair the inaugural Branded Content & Entertainment Lions jury.  Read more »

Share: