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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Future of print is about embracing evolution
30 Jun 2009
Source: MediaWeek
In a letter to MediaWeek Paul Kurzeja, Creative director of Redwood Publishing, talks about the future of print.
Media planners want to invest more in digital
30 Jun 2009
Source: Revolution
Nearly four in five media planners across Europe want to invest more money in digital, according to a new study.
E.ON’s online and new media manager joins Summersault Communications digital division
29 Jun 2009
Source: Press Release
Paul Squires, former Online and New Media Manager at E.ON UK has joined Summersault Communications as its new Head of Digital. Paul will be based at the company's head office in Leamington Spa and will work closely with Summersault's many top FTSE 500 and public sector clients. The company's client list includes New Look, Severn Trent Water and Britvic.
Story Worldwide and Young Euro RSCG launch new Irish digital business
25 Jun 2009
Source: Press Release
Story Worldwide, the internationally acclaimed digital marketing agency, today announced the launch of Story Dublin - a joint venture with Young Euro RSCG. The two agencies will combine their expertise to offer integrated digital solutions to leading Irish brands.
