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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Royal Mail price decrease for Mailsort 3
29 Jul 2009
Source: Brandrepublic.com
Royal Mail to reduce the price of Mailsort 3 - the primary tariff used by direct mailers - by three per cent.
A client mailing 500,000 items a year would have their Royal Mail bill reduced by £3,000, according to postal consultants Post-Switch.com.
Habitat plans digital magazine
29 Jul 2009
Source: Brandrepublic.com
Habitat, the home furnishings retailer, has appointed FST to launch an eCRM programme. FST, hired following a pitch, will produce a monthly email newsletter and microsite, due to launch next month.
Regional bodies unite to drive digital media industry
29 Jul 2009
Source: NMA.co.uk
Regional digital bodies have formed an alliance to create a network for agencies and content developers, with a long-term aim of forming a national body to champion the £52bn digital media industry.
APA spreads the love of editorial: Introducing the International Customer Publishing Awards
28 Jul 2009
Source: APA Events
APA (Association of Customer Publishers) unveils its new awards -The International Customer Publishing Awards, under the theme "Do you love editorial?"
For the first time the APA is inviting entries from abroad following high demand from international organisations, over the last three years, to have the chance to be judged against the UK, which is widely regarded as the world leader in the provision of editorialised content.
