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Tablets, e-readers and smartphones all require a new set of marketing rules and way of thinking. However, the first stage of dealing with new technologies is learning from existing experience. Jeremy Leslie from Mag Culture therefore kicked off the content and distribution session to talk about the lessons learnt from the grand dame of content distribution; magazines. Read more »
What consumers want and how to get it to them: Session 2 inaugural APA International Content Summit
What consumers want and how they want it: the implications on content, was the second session of the day at the inaugural APA International Content Summit. Read more »
Context, trends, meaning and new definitions at the inaugural APA International Content Summit 2010
The inaugural APA International Content Summit kicked off with a metaphorical crystal ball revealing the future of content. As one of the fastest-growing marketing industries, content is by its nature an evolving beast. Just as one innovation or technique proves its success, another powers in to steal its thunder. Read more »
2nd round of APA Awards judging takes place today - follow the events live on Twitter.
The second round of the APA (Association of Publishing Agencies)
International Customer Publishing Awards is taking place today, 28th
October, in Central London - and we will be tweeting all the action! Read more »
APA launch new client focused e-newsletter
Last week saw the launch of the new APA email newsletter sent to 3,000 clients, media planners and any non-member who has signed up to receive the latest news from the APA. More on the client e-newsletter »
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