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Julia Hutchison's letter to Marketing Week
In a letter to Marketing Week, Julia Hutchison shares her thoughts on why it so important for brands to build trust with consumers, a keystone of the content marketing industry. Read more »
Lets go viral - share the APA's video on the power of Content Marketing
If you want to shout a little louder about our industry, why don't forward our short video all about content marketing and its power to engage.
Originally created to promote our 2011 International Content Summit, the video has now been edited so that it directs viewers to contact the APA to learn more about content marketing. Watch the video here >>
So let's go viral! Share it on Twitter, LinkedIn and Facebook. And while we're getting social, why not like our newly re-launched Facebook page. Like it here and stay up to date with APA events, videos, pictures, and cool stuff we like. Read more »
Our top 20 tweets from Content Summit 2011
Following on from our successful International Content Marketing Summit in November we have put together a list of our top 20 favorite tweets from the day. We will also be directly tweeting congratulations all those who made our top 20!
If you missed the event this year, the date for next year’s summit is Weds 28 Nov, Old Billingsgate, London. Sign up to our monthly newsletter to keep up to date with all of the latest summit and content marketing news, views, blogs and research. Read more »
International Content Summit 2011 - 60 unmissable quotes
On Wednesday 23 November 2011, over 400 marketers, publishers and brand owners gathered in Old Billingsgate, London to listen to some of the world's leading experts on content. Here are their thoughts, boiled down to 60 key points. Read more »
APA Wins Inaugural Brand Event Award
Last night APA's first ever International Content Summit was named 'Best media event strategy of the year' at Haymarket's inaugural Brand Event Awards.
The summit which was held in November 2010 at Old Billingsgate was described as having defined a discipline and clearly claimed ownership of content as a marketing medium for APA's members. The judges agreed that APA was ahead of the curve and had won the land-grab for the emerging channel. The summit line-up was impressive with stalwarts such as Rory Sutherland, Julie Meyer, Luke Johnson and David Seers taking the stage leaving no stone unturned. Read more »
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