Motor manufacturers are investing more in customer retention and building brand loyalty

Luxury car brands are investing in the web to keep existing customers happy during the recession rather than attempting to attract new ones, finds new research study into the web presence of eight leading car brands. Motor manufacturers are investing more in customer retention and building brand loyalty.

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'Notes from the Editors' Digital breakfast Tues 21st July - Last few Spaces

Last few spaces left for next weeks APA digital breakfast on Tuesday 21^st July. The topic is "Notes from the Editors"

At this month's APA Digital Breakfast we hear from three market leading online editorial specialists, who will share with us their challenges and successes, and provide some guidance as to how, as agencies, we can deliver effective editorial solutions for our clients:

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TMW Develop Personalised Coffee Table Book for Nissan

TMW has developed a personalised coffee table book to prevent customer on the waiting list for Nissan's new GT-R sports car from cancelling their orders. Read more »

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Measuring Online Effectiveness with Google Analytics workshop – last few spaces left

Want to advance your knowledge of Online Measurement and Google Analytics?

Last 6 spaces now left at the APA's Google Analytics training workshop on Thurs 9th July. A series half day workshops for APA members, hosted at the IAB at their training centre in Holborn, London. Read more »

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APA's New Partnership with the IAB

The APA is pleased to announce its new partnership with the Internet Advertising Bureau (IAB). The IAB will be supporting our digital training programme of six half-day workshops for our members. The first workshop, which took place this week, was about online measurement and Google Analytics. Read more »

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