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Usefulness is the key to successful online content
This week, at the APA Digital Breakfast ‘Notes from the Editors', we discussed online content looking at a host of challenges - communicatively, commercially, operationally and politically.
We were lucky enough to have presentations from three experts in online content - Anne Rafferty (Managing Director at Penguin Digital), Annie Deakin, (Editor at Mydeco.com and design columnist for The Independent) and Anna Caborn (Creative Director at CDA).
Read the highlights >> Read more »
Internet Activity Index tracks consumer engagement online
The OPA have created a ‘Internet Activity Index' (IAI), which provides a unique way of looking at consumer engagement online, dividing Internet usage into five distinct activities: Content, Communications, Commerce, Community and Search.
Click here to read more on the OPA website >> Read more »
Showcase your talent to an international audience
The International Customer Publishing Awards are the world's most respected and influential editorial content awards and, this year, are open to all agencies producing content on behalf of a client. So whether you're a digital agency producing groundbreaking online work or a publishing or PR agency pushing the boundaries of print, this is your chance to parade your success in front of a panel of highly influential marketing directors and top industry figures.
The Marketing Society 50th Anniversary Gala Dinner and Annual Conference
Celebrate 50 years of marketing at The Marketing Society 50th Anniversary Gala Dinner and Annual Conference on 16 and 17 November. Piers Morgan will be the entertaining speaker at our Annual Dinner and the evening will feature a unique awards show rewarding the top golden brands and marketing heroes from the last 50 years voted by their members. Read more »
UK Film Council looks to brands to help fund British films
The UK Film Council is turning to brands to help secure the financial future of British film. Read more »
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